Zenitha
Zenitha is a passion project that reflects my deep connection to climbing and the values of continuous improvement, both in gear and personal growth. As an avid climber myself, I designed the brand to embody the spirit of reaching new heights, with a visual identity inspired by celestial imagery. The logo represents the pinnacle of a climber's journey, symbolizing both the point above an observer on the celestial sphere and the achievement of reaching the summit. Zenitha's branding captures the essence of progress, elevating the brand to new summits within the climbing community.
The Challenge
The challenge lay in designing a visual identity that seamlessly fused the brand's celestial inspiration with its commitment to innovation. The logo needed to represent both the tradition of climbing and the abstract journey of personal and gear development, all while aligning with established industry leaders like Evolve and La Sportiva.
Outcome
Zenitha’s branding was a catalyst in propelling my career forward, as the project sparked a deeper passion for working in the sports industry. The bold, celestial-inspired logo garnered positive attention and resonated with climbers, capturing the essence of the brand’s mission to promote growth and achievement. The experience not only refined my design skills but also fueled my drive to pursue more opportunities in the sports sector
