ISA SURF
The ISA Surf Event Overlays project redefined the visual experience for the International Surfing Association’s (ISA) broadcasts and live streams. Inspired by the ISA's mission of global unity and accessibility in surfing, the overlays combine simplicity with impact, celebrating the vibrancy of the global surfing community. Designed to resonate with audiences from grassroots enthusiasts to Olympic athletes, the overlays reflect the joy and passion of surfing.
The Challenge
The International Surfing Association needed broadcast overlays that could seamlessly integrate into live streaming while enhancing the viewer experience. The objective was to create designs that balanced clarity and functionality, ensuring vital information was easily accessible without detracting from the excitement of the event. Additionally, the overlays needed to appeal to a diverse global audience, reflecting the inclusivity and dynamic energy of the surfing community across all levels—from local competitions to the world stage.
Outcome
This project marked a pivotal moment in my transition into the creative sports industry. It allowed me to sharpen my motion graphics skills while gaining hands-on experience with live event design. The project expanded my network within the sports sector, leading to growing attention from sports clients and opening up new, exciting opportunities for future collaborations.
