UNLEASH World
Specializing in crafting impactful digital experiences, I was brought on board to develop compelling social media campaigns and optimised digital products to strengthen brand visibility. My work encompassed designing visually engaging brochures and creating dynamic video and motion assets, delivering cohesive and memorable brand narratives that captivated diverse audiences.
The Challenge
UNLEASH World sought to elevate its global presence as a leading innovation event, requiring a cohesive visual identity that resonated with a diverse, international audience. The challenge was to create designs that effectively conveyed the event’s energy and mission while maintaining consistency across various digital and print platforms. Balancing creativity with professional sophistication was key to engaging stakeholders and attendees alike.
Outcome
The revamped visual identity and dynamic content strategy for UNLEASH World delivered outstanding results. Net audience growth soared by 59% from September to October, while impressions skyrocketed by an impressive 461.3% over the same period. The designs not only captured the event’s innovative spirit but also significantly boosted engagement, establishing UNLEASH World as a standout leader in the global innovation space.
