Jaguar's Rebrand: A Bold Move or a Step Too Far

So, Jaguar just dropped a rebrand, and let me tell you—it’s got people talking. The new logo is sleek, minimalist, and, well, a bit too “tech startup” for a luxury car brand with nearly 100 years of history. At first glance, it feels like the kind of design you’d expect from a new-age app rather than a roaring British carmaker. Personally, I'm not a fan. When I saw it, my first thought was, Paddington Bear is next on the hitlist, because at this rate, no classic brand is safe.

But here’s the kicker—could this all just be a marketing stunt? Maybe Jaguar's plan all along is to grab attention, stir the pot, and then, when the spotlight is on them, switch it back to something more traditional. Kind of like that one prank you pull just to get people talking, only to reveal the punchline later.